Incumbent players in the launch sector have been looking at SpaceX, first with skepticism, then incredulity, and now with awe, witnessing the company unfolding its business model, initially sparked by Elon Musk's criticism that access to space was too expensive.
Today it is generally recognized by all observers that SpaceX, with its partially reusable Falcon launch system, has achieved major cost reduction for orbital launch.
However, a close look at the numbers suggests that SpaceX is marking up the cost of Falcon launches, perhaps in order to subsidize the launches for its Starlink broadband constellation.
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